Kayee Leung | Marketing & Brand Strategist

Who am I?

With an International Master of Business Administration in Marketing (Distinction) and experience spanning finance, recruitment, and digital branding, I have learnt how to adapt quickly and think strategically in fast-moving industries. I enjoy combining creativity with data-driven insights to design campaigns that not only capture attention but also build trust and lasting relationships.

At the heart of my work is a belief that marketing is about more than visibility. It is about storytelling, connection, and impact. Whether launching a new brand, hosting large-scale events, or crafting content that resonates online, I am motivated by the challenge of creating marketing that leaves a strong and lasting impression.

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Education

2021

University of South Australia

International Master of Business Administration (MBA), Marketing (Distinction) - GPA: 6.00/7.00

2018

University of South Australia

Bachelor of Business Management (BBM)

Public Relations & Communications

Media relations, thought leadership, and strategic brand storytelling across leading industry publications.

Event Marketing & Sponsorship

End-to-end planning and execution of launches, networking events, and sponsorships to maximise brand exposure and engagement.

Digital Marketing

Data-driven paid media campaigns, EDMs, and multi-channel strategies focused on growth, engagement, and measurable performance.

Content & Brand Marketing

Crafting clear, on-brand content across digital platforms, campaigns, and marketing materials that resonate with target audiences.

CRM & Marketing Automation

Leveraging HubSpot, Mailchimp, and CRM systems to optimise lead generation, nurture customer journeys, and drive conversions.

Areas of Expertise

Specialised skills and strategic capabilities that drive measurable marketing success across diverse industries and business challenges.

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Skills & Portfolio

Hai Money Official Launch Event

Orchestrated the official launch of a boutique sub-aggregator aboard a luxury superyacht, bringing together 60+ industry professionals including brokers, lenders, and industry association representatives. The event secured media coverage in three major publications and successfully positioned Hai Money as a broker-focused community committed to supporting diverse brokers.

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Community Networking Event: Riders in Finance

Created an annual industry event bringing together around 100 finance professionals for a morning ride through Ku-ring-gai Chase National Park. Featured a keynote on staff mental health from a special guest (CEO of Yamaha Motor Australia, attending personally), secured MPA media coverage, and demonstrated how reimagining traditional networking creates stronger professional bonds.

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PR Content Leadership

Secured nine published articles across Australia's premier financial services publications (MPA, The Adviser, and Australian Broker), transforming a brand-new sub-aggregator with zero media presence into a recognised industry name. Every article was published exactly as submitted with zero corrections, building relationships that turned editors into advocates.

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Hai Money Melbourne Roadshow

Led Victorian market expansion with a waterfront roadshow themed 'Bridging Markets, Building Futures' that brought together 80+ financial professionals. Featured live demos of AI-powered tools, secured MPA media coverage, and successfully changed perception from 'Sydney company trying to expand' to 'credible local player genuinely invested in Melbourne.'

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Leadership Podcast Series

Managed marketing for 'Grit & Grace Leadership Talk with Kate Taylor' podcast series featuring conversations about leading with resilience and compassion. Turned thought-provoking leadership discussions into a lead-generation engine, building a loyal listener base that converted into paying recruitment clients and qualified job candidates through strategic content repurposing and multi-channel promotion.

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SWCP Community

Managed a thriving 11,000+ member Facebook community for social workers, counsellors, and psychologists across Australia. Coordinated regular networking events including the popular SWCP Meet & Mingle series, creating valuable professional connections and fostering an engaged online community.

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Paid Media Side Projects

When I have extra time outside my main work, I love helping small businesses and professionals with their paid advertising. It's become a bit of a passion project for me, providing marketing support across different industries to help their brands grow through Google, Facebook, and LinkedIn advertising.

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Testimonials

Working with Kayee's marketing team has been such a pleasure. They understand my brand deeply, communicate clearly, and consistently deliver thoughtful, strategic work.

Their attention to detail and creative direction have elevated my business and positioned it beautifully in the market. I trust them completely and value them as a true extension of my business.

Having them behind the scenes gives me confidence and peace of mind.

Maggie Li

Founder of My Tiny Universe Photography

I had the pleasure of working alongside Kayee, and even though we were on different teams, her impact was clear and widely felt.

Kayee brings extensive attention, an impressive blend of strategic thinking, creativity and professionalism to everything she does. She is highly proactive and has a natural leadership presence, inspiring confidence in driving projects forward with clarity and purpose.

I have no doubt that Kayee will continue to excel and deliver exceptional value in any role she takes.

Eugenie Chua

Business Development Manager at Hai Money

Kayee is a bright, intelligent, and driven marketing professional with a natural talent for turning ideas into impact.

What stood out most was her creativity and her ability to translate marketing strategies into real, measurable results—especially in generating high-quality leads for the company.

She'll no doubt be missed, but any team would be incredibly lucky to have her.

Angelica Indradjaja

Business Development Manager at Hai Money

I was able to meet Kayee during the Practera project delivered in conjunction with UniSA for the client TEDx Melbourne. She presented wonderful leadership skills as well as great energy that influenced positively her team to succeed.

Kayee is punctual, very organised and presents herself as a very strong woman that certainly will achieve great goals in the future.

I totally recommend her for any role—her fantastic communication skills are certainly required in any position.

Sebastian Pabon

Mentor/Supervisor for TEDxMelbourne Project

Hello, I'm Kayee.
Marketing & Brand Strategist

Who am I?

Education

Areas of Expertise