Paid Media Side Projects
A Little Different
This project is a bit different from my other work because it’s something I do purely for the love of it when I have extra time. What started as helping friends with their Google and Facebook ads turned into a small side practice. I work with small businesses and professionals across different industries who need marketing support to help their brands grow but don’t want the complexity or cost of traditional agencies. It’s rewarding work that keeps my skills sharp and lets me help people build their businesses.
What I Do
In my spare time, I help select clients across various industries with their paid advertising on Google Ads, Facebook & Instagram, and LinkedIn. I’ve worked with professionals in finance, photographers building their client base, local cafes trying to attract more customers, pet businesses, recruitment agencies, and other small businesses looking to grow. I handle campaign setup, ad creation, targeting, and ongoing optimisation to provide the marketing support they need. Some clients have never run ads before and need guidance. Others have tried but haven’t seen results and need a fresh approach. I keep things simple and flexible, without the rigid contracts and complicated processes that come with big agencies.
The Impact
The best part is seeing real improvements: lower cost per lead, better conversion rates, stronger return on ad spend. I’ve helped clients enter new markets, launch products, and build sustainable lead generation. What I love most is the variety. Every business is different, every challenge keeps things interesting, and every success reminds me why I love marketing. These side projects let me help people without the corporate pressure, just focused on making their advertising actually work.